• New Products
  • On Sale
  • Feature Products

Most viewed

latest blogs

Rejoice Ugadi with Aura Designer Sarees


Ugadi, one of the many festivals in India, is a reminder of a fresh start, a new year full of hope and love. And just like the other festivals, there's lots of food, fun and gifts.

Read more



Women are multi-talented. That’s why the image of a Goddess with many hands is the perfect symbol of the many things a woman can do. And not just finish the job, do it with such finesse that the world has to stand up and take notice. Science, Art, Technology, Culinary, Handiwork, Business, Education, Politics – Women are ruling the roost across dimensions.

Read more

Give your #GiftOfLove with a double surprise


Love…it comes in different shapes and sizes, and means so many things to so many people. And it takes on a vigorous momentum as soon as February shows up in the calendar.

Read more

Sarees for every kind of occasion


Sarees have so many varieties that you can wear a different kind for all occasions. But there are certain versatile sarees that you can wear to any event –work, festivals or parties.

Read more

Best sarees for evening time out


Evenings are made for going out and creating memories with the people you love. But when going out in the evenings becomes a habit, you often find yourself short of clothes to wear. Because we don’t like to repeat our clothes, here is a list of options to choose from and many more to instantly select and buy on our e-shop.

Read more


  • Mouni Roy roped in for the latest from Aura - Adira
    Mouni Roy, the popular TV star loved the versatility of Adira, a brand new collection from Aura and agreed to come on board for an exclusive photo shoot. Adira features trendy and bright coloured lightweight cotton sarees that are great for any occasion.
  • Aura launches Imperial and Rangrez in a glitzy fashion show
    Aura got together with its distributors and went for a lavish holiday to Turkey. What’s more, even their families were invited to this vacation! Such outings are a huge impetus to the brand’s productivity, thereby boosting the company to greater heights.
Easy Return

Easy Returns

If you find any defects with the product you can return your Saree within 15 days. Simply raise a return request and within 3 days we will have the product picked up.


Free shipping

We provide free shipping PAN India. Shipping charges apply for International orders as per export norms.


Cash on Delivery

We provide a 'Cash on Delivery' option to all major parts of India.