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Gift her the legacy this Mother's Day


Aura brings a special coupon code to gift your Mother her legacy which will make her look more beautiful. Use Coupon Code: M250 while you checkout and get flat 250 Rs off on your order.

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Featuring Mouni Roy in Empress Collection


The New Empress Collection is an ODE to the timeless beauty and grace that has ruled our hearts for many years.

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Rejoice Ugadi with Aura Designer Sarees


Ugadi, one of the many festivals in India, is a reminder of a fresh start, a new year full of hope and love. And just like the other festivals, there's lots of food, fun and gifts.

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Women are multi-talented. That’s why the image of a Goddess with many hands is the perfect symbol of the many things a woman can do. And not just finish the job, do it with such finesse that the world has to stand up and take notice. Science, Art, Technology, Culinary, Handiwork, Business, Education, Politics – Women are ruling the roost across dimensions.

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Give your #GiftOfLove with a double surprise


Love…it comes in different shapes and sizes, and means so many things to so many people. And it takes on a vigorous momentum as soon as February shows up in the calendar.

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  • Mouni Roy roped in for the latest from Aura - Adira
    Mouni Roy, the popular TV star loved the versatility of Adira, a brand new collection from Aura and agreed to come on board for an exclusive photo shoot. Adira features trendy and bright coloured lightweight cotton sarees that are great for any occasion.
  • Aura launches Imperial and Rangrez in a glitzy fashion show
    Aura got together with its distributors and went for a lavish holiday to Turkey. What’s more, even their families were invited to this vacation! Such outings are a huge impetus to the brand’s productivity, thereby boosting the company to greater heights.
Easy Return

Easy Returns

If you find any defects with the product you can return your Saree within 15 days. Simply raise an exchange request and within 3 days we will have the product picked up.


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We provide free shipping PAN India. Shipping charges apply for International orders as per export norms.


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We provide a 'Cash on Delivery' option to all major parts of India.