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Tales that motifs narrate


An Indian woman’s wardrobe is never complete without a saree. And, a saree is never complete without the beautiful designs and patterns. Be it subtle borders or heavily ornate pallus, there has to be one element that catches your fancy. Since centuries motifs have played an essential role in representations of various characteristics. Traditional motifs have been used in Indian textiles since centuries and are passed on from generation to generation. Our traditional motifs find their basis in religious beliefs, culture, environment and other day to day activities.

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Weave the Change with Aura Fusion


Being a woman is a beautiful blend of unending strength and eternal beauty. We, at Aura, believe that a woman must always be dressed in delight, with confidence and exude fresh vibes.

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This Diwali, Dazzle like a Queen!


Festivals are a joy to behold, aren’t they? All the celebrations and festive feels, intensified by delicious festive delicacies, cultural traditions and rituals, take the delight of festivals to new heights altogether

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The #latchthelaunch event overview


In this mercurial world of fashion, where trends arrive and vanish, we strive day and night to maintain that one thing that is forever dear to us- The bond that we share with you as our customers. With an intention of expressing our gratitude, for the love you have shown us over the years, we had brought you- ‘Latch the launch’ contest.

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Get festive-ready with Aura’s fresh collection


The festive season is just around the corner... Starting from Rakshabandhan to Ganesh Chaturthi, Diwali and Dushera, Durga Puja, each festival gives youan opportunity to look your gorgeous best with our collection of stylish sarees.

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  • Mouni Roy roped in for the latest from Aura - Adira
    Mouni Roy, the popular TV star loved the versatility of Adira, a brand new collection from Aura and agreed to come on board for an exclusive photo shoot. Adira features trendy and bright coloured lightweight cotton sarees that are great for any occasion.
  • Aura launches Imperial and Rangrez in a glitzy fashion show
    Aura got together with its distributors and went for a lavish holiday to Turkey. What’s more, even their families were invited to this vacation! Such outings are a huge impetus to the brand’s productivity, thereby boosting the company to greater heights.
Easy Return

Easy Exchange

If you find any defects with the product you can return your Saree within 15 days. Simply raise an exchange request and within 3 days we will have the product picked up.


Free shipping

We provide free shipping PAN India. Shipping charges apply for International orders as per export norms.


Cash on Delivery

We provide a 'Cash on Delivery' option to all major parts of India.