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latest blogs

Sangeet Ki Dhun


#SangeetKiDhun composed of sheer elegance, class and grace. Meera and Mahi’s Sangeet is a celebration of all things vibrant. The sister duo is captured at their candid, most charming best, in Aura’s special collection that shall thrill everyone by its apparent versatility .

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House of Misu


It’s a proud moment for Aura to share that the most renowned blog “House of Misu” owned by the true style aspirations Mitali and Summiyya will now add more pride to our exquisite collection of “Raazi Bela” and “Estaa”. Our latest collection will shine even brighter when showcased by such cherished bloggers.

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Our initiative #RishtonKeRang AuraKeSang features a fairytale wedding of two sisters who are privileged to get married on the same day and are totally in love with the fact that now they get to flaunt and twin their wedding attires together. Over a fabulous wedding campaign, we will introduce to you their mind-blowing wedding and a lot more.

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Sneak Peak into Aura’s holiday with its honorable distributors


Aura had a privilege of making memories and connecting with its very diligent distributors and their respective families in one of the finest places of Europe. The beautiful countries of France, Italy, Spain and Rome, played its magic and we created a marvelous bond over it. From the beautiful architecture of Rome to the epic Barcelona in Spain, we just could not stop gazing.

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Tales that motifs narrate


An Indian woman’s wardrobe is never complete without a saree. And, a saree is never complete without the beautiful designs and patterns. Be it subtle borders or heavily ornate pallus, there has to be one element that catches your fancy. Since centuries motifs have played an essential role in representations of various characteristics. Traditional motifs have been used in Indian textiles since centuries and are passed on from generation to generation. Our traditional motifs find their basis in religious beliefs, culture, environment and other day to day activities.

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  • Mouni Roy roped in for the latest from Aura - Adira
    Mouni Roy, the popular TV star loved the versatility of Adira, a brand new collection from Aura and agreed to come on board for an exclusive photo shoot. Adira features trendy and bright coloured lightweight cotton sarees that are great for any occasion.
  • Aura launches Imperial and Rangrez in a glitzy fashion show
    Aura got together with its distributors and went for a lavish holiday to Turkey. What’s more, even their families were invited to this vacation! Such outings are a huge impetus to the brand’s productivity, thereby boosting the company to greater heights.
Easy Return

Easy Exchange

If you find any defects with the product you can return your Saree within 15 days. Simply raise an exchange request and within 3 days we will have the product picked up.


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Cash on Delivery

We provide a 'Cash on Delivery' option to all major parts of India.