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  1. The #latchthelaunch event overview

    In this mercurial world of fashion, where trends arrive and vanish, we strive day and night to maintain that one thing that is forever dear to us- The bond that we share with you as our customers. With an intention of expressing our gratitude, for the love you have shown us over the years, we had brought you- ‘Latch the launch’ contest.
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  2. Get festive-ready with Aura’s fresh collection

    The festive season is just around the corner... Starting from Rakshabandhan to Ganesh Chaturthi, Diwali and Dushera, Durga Puja, each festival gives youan opportunity to look your gorgeous best with our collection of stylish sarees.
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  3. Gift her the legacy this Mother's Day

    Aura brings a special coupon code to gift your Mother her legacy which will make her look more beautiful. Use Coupon Code: M250 while you checkout and get flat 250 Rs off on your order.
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  4. Featuring Mouni Roy in Empress Collection

    The New Empress Collection is an ODE to the timeless beauty and grace that has ruled our hearts for many years.
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  5. Rejoice Ugadi with Aura Designer Sarees

    Ugadi, one of the many festivals in India, is a reminder of a fresh start, a new year full of hope and love. And just like the other festivals, there's lots of food, fun and gifts.
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  6. #ExpressyourCreativity

    Women are multi-talented. That’s why the image of a Goddess with many hands is the perfect symbol of the many things a woman can do. And not just finish the job, do it with such finesse that the world has to stand up and take notice. Science, Art, Technology, Culinary, Handiwork, Business, Education, Politics – Women are ruling the roost across dimensions.
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  7. Give your #GiftOfLove with a double surprise

    Love…it comes in different shapes and sizes, and means so many things to so many people. And it takes on a vigorous momentum as soon as February shows up in the calendar.
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  8. Sarees for every kind of occasion

    Sarees have so many varieties that you can wear a different kind for all occasions. But there are certain versatile sarees that you can wear to any event –work, festivals or parties.
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  9. Best sarees for evening time out

    Evenings are made for going out and creating memories with the people you love. But when going out in the evenings becomes a habit, you often find yourself short of clothes to wear. Because we don’t like to repeat our clothes, here is a list of options to choose from and many more to instantly select and buy on our e-shop.
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  10. Saree lessons from celebrities to amp up your look

    Bollywood has always advocated sarees for the actresses. And the heroines in movies have stunned the world with different styles. From simple monotones to heavy designer wears,there is no style that hasn’t been explored on screen or outside, by actresses
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