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Aura Sarees

  1. Tales that motifs narrate

    An Indian woman’s wardrobe is never complete without a saree. And, a saree is never complete without the beautiful designs and patterns. Be it subtle borders or heavily ornate pallus, there has to be one element that catches your fancy. Since centuries motifs have played an essential role in representations of various characteristics. Traditional motifs have been used in Indian textiles since centuries and are passed on from generation to generation. Our traditional motifs find their basis in religious beliefs, culture, environment and other day to day activities.
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  2. This Diwali, Dazzle like a Queen!

    Festivals are a joy to behold, aren’t they? All the celebrations and festive feels, intensified by delicious festive delicacies, cultural traditions and rituals, take the delight of festivals to new heights altogether
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  3. The #latchthelaunch event overview

    In this mercurial world of fashion, where trends arrive and vanish, we strive day and night to maintain that one thing that is forever dear to us- The bond that we share with you as our customers. With an intention of expressing our gratitude, for the love you have shown us over the years, we had brought you- ‘Latch the launch’ contest.
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  4. Get festive-ready with Aura’s fresh collection

    The festive season is just around the corner... Starting from Rakshabandhan to Ganesh Chaturthi, Diwali and Dushera, Durga Puja, each festival gives youan opportunity to look your gorgeous best with our collection of stylish sarees.
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  5. Featuring Mouni Roy in Empress Collection

    The New Empress Collection is an ODE to the timeless beauty and grace that has ruled our hearts for many years.
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  6. Sarees for every kind of occasion

    Sarees have so many varieties that you can wear a different kind for all occasions. But there are certain versatile sarees that you can wear to any event –work, festivals or parties.
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